poster 2 process

When I listened to the poster 2 brief I was instantly so excited but immediately pushed out of my comfort zone. Digital art is something I have been trying to work on as well as colour knowledge and semiotics. Although combining these to create a cohesive piece did prove to be difficult. To create this poster I used procreate, photoshop and a watercolour scan. The first thing I did after reading the brief and recapping the PowerPoint after the lecture was looked at movie poster inspiration. I have never designed a movie poster before and it is not something I see in everyday life. I was particularly inspired by 1950s posters by Midnight Marauder & Tony Stella from the film phantom thread.

I knew if I wanted this poster to be successful it had to have a clear plot. I wanted it to be centred around a wealthy fashion designer in 1950’s France who has big tycoons after her due to her high up business wealth and knowledge. She is classy, trendy and proper and I wanted this to come through with the aesthetic.

I wanted my movie to be called the digiprint queen with a vogue aesthetic sketch look. Digiprint talking about the era of digitally printed fashion. I originally was going to just draw a patterned blazer without faces and background. Here is me sketching out the blazer.

Once I was finished I didn't like how simple it was and you honestly couldn't tell much about the plot of the movie if you were to just look at that as a semiotic. The blazer was the semiotic of the formality of the movie but didn't show the depth of the movie. So I got thinking and sketched a fashion figure and inserted the blazer pattern inside to signify the ‘digi print feel’. I experimented with different backgrounds including spotlights watercolour and then my final which included a very rough sketch of a European background on top of watercolour. I believe this signified the wealth of my main character and gave it a more vintage feel.

I tried to keep the background very minimalistic due to the bright colours I had to use to create a digiprint coat to accurately fit with the movie title ‘the digiprint queen’. I would have liked to spend more time developing and coming up with my own type instead of the classic vogue font. Potentially would have liked to use a sketch style type. Although the vogue font fitted the best.

#des101

source cite:

Raup, J., & Pearce, L. (2019, December 17). Paul Thomas Anderson's 'Phantom Thread' Gets Stylish Set of Alternate Posters. Retrieved from https://thefilmstage.com/paul-thomas-andersons-phantom-thread-gets-stylish-set-of-alternate-posters/